Exclusive event marks start of local operations and showcases investments in poultry production, biosecurity and innovation
CAMPINAS, Brazil – On April 15, Aviagen® Argentina welcomed more than 50 leaders from the Argentine poultry industry to an exclusive event in Campana. The meeting marked the official launch of local operations and offered a closer look at the company’s growth strategy across Latin America.
Ivan Pupo Lauandos, President of Aviagen Latin America, shared insights into the region’s growing role in global poultry production. “Latin America now represents 18.2% of the global broiler breeder placement, with nearly 117 million parent stock females placed in 2024,” he said. “We’re confident in Argentina’s potential growth and are investing in production capacity, biosecurity and innovation to ensure quality and biosecurity across the entire production chain.”
Investing in Argentina for the future
Since establishing its Argentina subsidiary in 2020, Aviagen has made major strides in expanding its local presence. Recent investments include the modernization of the San Juan farm – now capable of producing 1.7 million breeding chickens annually – and the completion of a new hatchery with an annual capacity of 2.1 million chicks. In total, the company has invested US$ 22.1 million in Argentina between 2020 and 2024.
Alejandro Golin, General Manager of Aviagen Argentina, outlined the company’s focus on high-performance genetics, robust biosecurity, and security of supply. “Our operations are fully up and running, not only serving Argentina but also supplying neighboring countries like Uruguay, Bolivia, and Paraguay,” he noted.
Ross 308 AP: Performance meets profitability
Aviagen consultant Rodrigo Torres gave a closer look at the performance and economic value of the Ross® 308 AP, which has become a preferred breeder of choice among poultry producers in the region. Known for its outstanding performance in feed conversion, reproductive efficiency and robustness, the Ross 308 AP offers a well-balanced package on productivity, animal welfare and profitability.
“Choosing the right breeding stock is a big decision – it requires careful data analysis and a deep understanding of performance trends,” said Torres. “In a competitive market, this choice can make all the difference.”
Innovation from the inside out
Eduardo Souza, Vice President of Research and Development at Aviagen, walked attendees through the company’s poultry breeding journey – from pedigree selection to commercial flocks. He presented how Aviagen uses cutting-edge technology like genomic selection to improve accuracy and efficiency in breeding decisions.
Souza also discussed the key characteristics Aviagen prioritizes in selection for breeders and broilers and shared the expected improvements through genetic selection for the next few years, focusing on how genetics will continue to evolve to meet market needs.
A commitment to long-term growth
The event was a chance to strengthen ties with key industry players and reinforce Aviagen’s commitment to Breeding Success Together with poultry producers in Argentina, strengthening their ability to feed families in Argentina, Latin America and beyond.